Why SEO is Important for your Business

When you talk about marketing today, you can’t discount SEO.  SEO is a feasible marketing strategy that if properly planned can bring your business to great heights.  Studies have claimed that SEO generates better results compared to TV commercials and print advertisements.  But of course, there is no single type of advertising which is powerful enough to bring the ROI you are thinking of.  It’s always a combination of several forms.  However, SEO can give you more better branding and business visibility, brand credibility,  traffic, higher ROI, influence to consumer behavior.


Better branding and business visibility

You would always want that your company’s products and services come first on search engine rankings.  But this is not the main reason why you would want it on top; you need these converted to sales.  How do you top rankings?  You will need to appear in every related keyword search as much as possible so finally they would click onto your site. Also, when your brand keeps on appearing on the searches, it would build greater awareness to all your prospects.  Since you have that top ranking, customer perception towards your brand becomes more positive and usually trust is developed.

Brand credibility

When your brand is always appearing on top rankings, searchers would actually remember it. It’s like instilling to their consciousness that your product or service exist and eventually builds more confidence.  It’s like Google believes in this brand, it should be trustworthy;  it’s the psychology of being on top.  For example, when you use the yellow pages and look for a particular service, you would naturally stick to those who are on the first few pages rather than those in the middle or last.


When you have increased your website traffic, it doesn’t stop there.  Most of these visitors are like window shoppers and they might not click “order” right there and then.  But since you are already able to lure them to visit to your site, your work is half done.  Your site should be engaging to ultimately convert your site traffic to actual sales.

Return on investment

SEO gives you quicker result than traditional advertising and this is true for other forms of internet marketing strategies.  The reason behind this is that SEO is inbound marketing which means that you are able to market them when they are looking for the type of product or service you’re offering.  You do not disturb them when they’re watching a TV show or take up space on the newspaper they’re reading.  Since they searched for the type of product or services you are selling, they already have the intent to buy and all you need to do is convince them that you are the best provider.

Customer insights

With analytics as a tool to analyze traffic coming in your site you are able to know more about your prospects like the technology and language they are using, demographics and behavior.  This information will help you make informed decisions like on how to position your product according to the demographics generated.

Do you have something to share on how SEO can help a business?  Or are you thinking of using SEO for your business?  Email us at wonjo@wonjo32.com.


Facebook Vs Twitter Vs Google – comparison of advertising platforms

There are billions of people who are on the web from all over the world actively using and interacting within various platforms available.  With this alone, it presents a vast opportunity for businesses because prospects are actually easily reachable.  Businesses have to make their presence known, interact with their identified target markets and so on.

There are three widely used advertising platforms today and these are Facebook, Twitter and Google.  Let us explore how each of these platforms operates.


Facebook_New_Logo_(2015).svgFacebook has set the bar too high for social media.  It has been very successful in making people from all over the world connected.  It’s a lot of fun and very interactive.  The main reason why a lot of people are into it, making it a catch basin for businesses.  Almost all the consumers are on Facebook and it doesn’t require for you to be a brilliant business owner to see it as an opportunity.  Facebook ads are not searched based but a good thing about it is that it gives you the venue to target specific demographics.  Facebook has the information of its users and you can use this to catapult a good advertising campaign that is targeted and therefore more effective.  Promoted Posts is the most used FB ad which revolves on the idea of sharing your business page to a group of Facebook users.  Facebook offers the following managed services:

  1. Design Offer
  2. Creation of an Ad Copy
  3. Creation of a Landing Page
  4. Report on Optimization and Analytics
  5. Targeting Audience
  6. Lead Qualification
  7. Strategy Reach

Twitter Ads

twitterTwitter offers an ad platform for larger brands via sponsored tweets, promoted accounts, and promoted trends.  Payment term is pay/impression so that your sponsored tweet will be appearing on top of the feeds.  Seaches in Twitter use hashtags and are affixed to search terms.  They say that this platform has yet to evolve for it to offer a better advertising platform for businesses.  Though, It has a lot of potential because the Twitter community has also a vast coverage and maybe later on can broaden its advertising platform to cater to not-so-large businesses.

Twitter ads are done in the following manner:

  1. Sponsored Tweets– Here, you are able to highlight specific status update.  This will serve best when you are offering deals, sharing contents, building awareness and building your brand’s voice.
  2. Promoted trends – Here, with the help of your keywords or search words with the hashtag, will appear first on the tweet feeds.
  3. Promoted Accounts– Here, it focuses on your business profile and should offer better exposure to develop a wider following base who is interested in the kind of business you are offering.

Google AdWords

google-This is an advertising platform which employs a search-based method.  As a business, you are able to target your market by using well researched keywords.  Google Adwords has an option where you can place your advertisement on Google search network or on display partners.  Google ad platform is a bit complex and cost higher but it promises excellent results.
Here are the Google Adwords’ managed services:

  1. Research of Keywords
  2. Geo-targeting
  3. Optimization and Creation of Text Ads
  4. Re-structuring/Structuring of Account
  5. Conversion Tracking
  6. Transparency
  7. Weekly or Monthly Performance Report in Detail

Deciding on which platform is better is all up to you because it boils down to how much you can spare for advertisement.

7 Seo Myths, Dispelled

seoSearch Engine Optimization (SEO) is very useful and it should not be set aside.  Do not believe those who say otherwise because it’s a useful method and gets your business to where you want it to be.  If you are not so familiar with SEO or if you are, but have some doubts about it, here are some SEO myths you have to know:

  1. Onsite SEO isn’t useful.

What are onsite SEO?  These are the semantic mark-up, internal links, clean code and title tags to name a few. These will help in your indexing, rankings and usability.

  1. Paid links aren’t useful.

This is not always true. This is useful for companies who offer advertorial content, directory listings, sponsorships, press releases and the like. Paid links is being strategic and it isn’t bad to be strategic.

  1. Keyword density isn’t important.

Search engines utilize keywords in calculating whether content on a specific page is relevant or not.  That is how search engines work and keywords are the way to get that search engines going after your page.

  1. Content is everything.

While good content draws people in, there is nothing compared to the power of SEO links.  It has to be a combination of both.

  1. Meta tags are big-time

Some might say that Meta descriptions contribute big-time and gets you great rankings.  Well, this could be true if Google will use these Meta tags, but it doesn’t anymore.

  1. Bad links won’t hurt your site.

When bad links are all over your inbound-link profile, those links won’t affect your ranking.  But you have to be mindful of spam links, measuring these unusual links on a regular basis will surely help.  If you won’t, you may get yourself into trouble.

  1. Don’t pay for keywords

Don’t stop paying for keywords for your SEO.  Many would argue on the value of SEO and PPC but both of these methods offer good results.  So, why not employ both methods to achieve outstanding results?

Do you know that a high percentage of consumers use search engine when they want to purchase something?  This should not surprise us at all because keyword search is among the top internet activity aside from mail, social media and video.  This alone should point out the importance of SEO. While SEO can cost you money, you are sure of great results.  It may not be immediate conversion of sales but it will ultimately generate good figures.  You will need experts to do SEO for you because the entire task is complex and involve several interrelated sub-tasks that can’t be done by one person alone.  Think of it as an investment because a good SEO will continue to give you positive results even if the SEO task is done  unlike PPC where it requires from you constant investment.

Try a cost-benefit analysis for an SEO project so you’ll see it for yourself.  If you are interested to know more about SEO, do email us at wonjo@wonjo32.com.