When you talk about marketing today, you can’t discount SEO. SEO is a feasible marketing strategy that if properly planned can bring your business to great heights. Studies have claimed that SEO generates better results compared to TV commercials and print advertisements. But of course, there is no single type of advertising which is powerful enough to bring the ROI you are thinking of. It’s always a combination of several forms. However, SEO can give you more better branding and business visibility, brand credibility, traffic, higher ROI, influence to consumer behavior.
Better branding and business visibility
You would always want that your company’s products and services come first on search engine rankings. But this is not the main reason why you would want it on top; you need these converted to sales. How do you top rankings? You will need to appear in every related keyword search as much as possible so finally they would click onto your site. Also, when your brand keeps on appearing on the searches, it would build greater awareness to all your prospects. Since you have that top ranking, customer perception towards your brand becomes more positive and usually trust is developed.
When your brand is always appearing on top rankings, searchers would actually remember it. It’s like instilling to their consciousness that your product or service exist and eventually builds more confidence. It’s like Google believes in this brand, it should be trustworthy; it’s the psychology of being on top. For example, when you use the yellow pages and look for a particular service, you would naturally stick to those who are on the first few pages rather than those in the middle or last.
When you have increased your website traffic, it doesn’t stop there. Most of these visitors are like window shoppers and they might not click “order” right there and then. But since you are already able to lure them to visit to your site, your work is half done. Your site should be engaging to ultimately convert your site traffic to actual sales.
Return on investment
SEO gives you quicker result than traditional advertising and this is true for other forms of internet marketing strategies. The reason behind this is that SEO is inbound marketing which means that you are able to market them when they are looking for the type of product or service you’re offering. You do not disturb them when they’re watching a TV show or take up space on the newspaper they’re reading. Since they searched for the type of product or services you are selling, they already have the intent to buy and all you need to do is convince them that you are the best provider.
With analytics as a tool to analyze traffic coming in your site you are able to know more about your prospects like the technology and language they are using, demographics and behavior. This information will help you make informed decisions like on how to position your product according to the demographics generated.
Do you have something to share on how SEO can help a business? Or are you thinking of using SEO for your business? Email us at email@example.com.